The Relentless Pursuit of Better

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True American Hustle (Brainstorm, Inc. Part 2)

MISCELLANEOUS WRITINGS | 2014 EDITION | VOLUME 47

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Remember The Art of Efficiency this past summer?



Greatness simply wants to know:

Where do you want to go next? How determined are you to realize that vision or ambition? How do you remind yourself daily? Is there a picture? A portrait?



Or, it's just plenty of wishin', talkin', hatin', lyin', dreamin', schemin'? Because the road to greatness (as seen above) will have none of that. Doesn't even have time for that.



There's nothing inspiring about bleak weather, stormy nights and who did what except the tired excuse of fear and no-jo stopping you from being your best. And that's what I love about American hustle. Especially, the New York kind. 

Living and climbing the success ladder in America the authentic way is a cold dose of reality. But still a hell of a character-building opportunity to really see how the world works.



While the willfully brainwashed peanut gallery (and they're everywhere and online, aren't they) is obsessively sullying the good name, effort, and/or work of those they “can't stand”, find boring, obnoxious, etc., on the buses, chat rooms and forums with all the fervor of elementary schoolboys from dysfunctional homes, you step into the serene, commodious Lexus or Mercedes of a successful or ambitious senior executive, spot a Brian Tracy or Stephen Covey Self-Development CD somewhere, and instantly, it all makes sense.

My good friend at The Guardian Kevin Mitchell, wonderfully captures how Boxing legend Floyd Mayweather Jnr. recently dealt with a pack and claque member of the peanut gallery. Of course we know gimmicks are newfangled coping mechanisms of those who can't compete at a high level.


However, greatness demands total commitment to Excellence. And Excellence in turn demands total surrender to Self-Discipline. And wherever you go, you find that

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The true hustlers in life, the ones that inspired me to write this, have no time for my or anyone's smalltalk about how dark or scary it looked when they woke up today in Timbuktu, The Central African Republic (Never heard of it? Look it up. You'll be glad to know how good your life is), North Korea or Shenzhen (China). Or how boring anything is.



For them, there are no storms to keep track of. Life is a perfect storm. And their main focus is to have fun but also struggle, to never quit brainstorming better ways to keep ahead of the whirlwind and avoid being smothered. To realize their fullest potential.



I call them Brainstorm, Inc. Because from the late Steve Jobs to Oprah Winfrey, they all have one thing in common: They have, and stick to, a very small circle of dreamer-achievers. They're always brainstorming, and particularly, in Oprah's case, they want to go home and be alone with their thoughts after all is said and done. Because clarity is key.

Clarity is what allows dreamer-achievers (as above and below) to have a crystal clear vision of where they intend to be next. This is Leadership. Personal leadership to be precise. That's why Simon Sinek is absolutely right: Vision is the ability to talk about the future with such clarity it is as if we are talking about the past.”



Don't take my word for it. Watch the February 20th edition of Piers Morgan Live. And hopefully, by now, you know the myth about Ambiverts, Extroverts and Introverts has been debunked.


Let's reflect on what two members of Brainstorm Inc. said. Ahead of her time as usual, Mary Baker Eddy wrote nearly two centuries ago: “We must form perfect models in thought and look at them continually, or we shall never carve them out in grand and noble lives.” Oprah Winfrey's version? “Create the highest, grandest vision possible for your life, because you become what you believe.”



Your perfect storm is whatever life is throwing at you in the present moment. It makes no difference whether you're a janitor with big dreams, perched in an office cubicle wondering when all the seeds of greatness you keep sowing will bear fruit. Or whether you occupy that coveted office. Your grit, integrity, and appreciation of the rules of the game will propel and keep you soaring. And your approach to your challenges is not reactive like others' attitude to the weather or whatever is going on online, in e-mail or that hate-infested chatroom. But multidimensional, strategic and mission-driven as greatness will have none of the former.

So, buckle up. Buckle down. Be inspired. Enjoy the ride. Grind, and fail till you nail success.

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