Leadership, Trump & Selling, Done Right

○ ○ ○Selling is a coveted ultimate skill and net result of influencing, — done right. And while Donald J. Trump's highly polarizing election victory — which, at the time of writing, faces recount — offers

tempting 'lessons' about confidence trumping competence, I've already explained why confusing

a con artist's success with good branding & influence is tragic. Mastering psychological triggers

that influence people à la Trump's massive troll army, wins sales, and turns them — customers

or not — into voluntary forces, is important. In Part 1, we talked about the role of Attention;

In the end Trump earning over $3 billion in FREE advertising/attention; converted America.

My terse contribution to relevant albeit ethically misleading content out there such as Jay

Baer's 6 Critical Marketing Lessons From a Trump Victory (hyperlinked above) is here and

throughout my Twitter feed. But in this edition, Tom Hopkins adds clarity to what Grant

Cardone embodies and preaches: “Everything in life is a sale and everything you want

is a commission.” Silently, billionaires, millionaires and entrepreneurs who took him

for granted now have some measure of respect for Trump. His brand took a hit and

he lost nearly a billion dollars. Yet he closed the deal. Conversion means nothing

if you can't close before your mortgage or next car payment is due. If you can't

seamlessly communicate, or deliver value successfully selling and monetizing

ideas, or create excitement or anticipation in a 15 second pitch. In spite of

the 'elevator pitch' success story told here, subsequent failures confirmed

Jonathan  Gebauer's axiom, —“The perfect pitch is different every day.”

Harrowing ordeals abound and many stumble. Startup pitches, make or

break sales presentations to impatient investors/VCs and board level

panels lacking courtesy to allow presenters to complete sentences.

But the good news is — and John C. Maxwell is right: “People buy

into the leader before they buy into the vision.” Hence, victory

goes to those good at reading people, getting buyers personas

right and rallying people with memorable & credible stories.

If not well understood or managed, your personal branding

— and prerequisite to sales success — will be done, if not

voters and haters, in the case of Hillary Clinton and the

GOP, including Trump, by determined competitors. Or

in my case panelists & stakeholders. A story already

told here. Great salespeople have ingested Jordan

Belfort's experiential insight & live it: “The truth

is, selling is everything in life. You're either sell

-ing or you're failing...Before you can sell any-

thing – a product...service, an idea, a vision

–you’ve got to persuade others that you’re

worth listening to. Worth following.” You

are there to carry the room into a new

world of great promise and solutions.

By giving clients, people or voters a

powerful taste & sense of coming

attractions. You're delivering all

that, visuals/technology or not

while holding their attention

with principles hyperlinked

behind images in the blog

as well as crucially, Tom

Hopkins' presentation.

As one Chinese hater

of Trump admitted:

“He's interesting.

Because, nobody

knows what he

will do next.”

Now that's a

product &

secret to

S A L E S!

○ ○ ○Effective Communication Series

(Follow the Dove)



○ ○ ○ Breakthrough Ideas for November 2016



?F I N I S

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