Strategic Social Networking: Introduction


Don't confuse the message with the medium. Park your ego, bring curiosity & open-mindedness. And, bingo!Social Media at its core is about making whatever you're doing as shareable and findable

as possible. That's what makes it social. When I read your post I can tell...a very human

person who isn't just trying to bang out a blog post. There's something you saw, that

you thought about that you really put into your perspective that's really uniquely

you. You can sense those blog posts from the people who're trying to bang out

a blog post today to keep their SEO in check. And it is pretty obvious. You

know.  It may not be obvious to the average person.  But it IS obvious.

There's something ... I call the Gladwell Test: When I put something

out there, I ask myself is this something that someone like that

would put out there? I respect the process by which they pu-

blish. I respect their respect of the new media. And so I

often say to myself: Is what I'm producing of value to

the network?  Or is it clutter to simply wave my

hand and say: "Look at me! I'm still here!!" I

write 6, 700-word blog posts daily. I read

long form content on the web. I'm the

guy who likes 60 Minutes. I'm way

more interested in reading the

long  content  on the New

York  Times than I am

in reading a bunch

of Twitter feeds.

I'm different.

I  get  it. I

k n o w

MITCH JOEL(Follow the Dove)


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