▼ Real People. Slow Media. Social Media.▼
COOL in a Socially Wired & Distracted World
MISCELLANEOUS WRITINGS | 2013 EDITION | VOL. 3
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The Slow Media Manifesto ends with the line: “Behind Slow Media are real people. And you can feel that.” And I like that. Because authentic (COOL) people are (morally) imaginative people who make a lasting impact. Distracted superficial folks however, tend to miss the quintessence of COOLness. Unless or until they slow down.
We slow down so we can observe, truly listen, appreciate and be mindful of what most others miss. That too, is COOL.
There is so much noise and small-mindedness devoted to keeping score when as Seth Godin correctly points out, “Slow Media is patient...It isn't measured in column inches. It can be calm instead of sensational, deep instead of superficial...Not [for] all people, of course, but enough. Not media for the masses, but media for the weird, for people who care. It might not be obvious media, or easy to understand media, or easily digested media, but that's okay, because Slow Media is not mass media. Slow Media is not for the distracted masses, it's for the focused few”. And this Inside-out/Cultural DNA approach (to be explored in the next iteration of this blog) is where COOL lives. So what is COOL anyway?
Over to you, Mark VV...
COOL is being yourself, comfortable in your own skin, knowing that you're going against the grain and being unswayed by what people think, what the rules say you're supposed to be or do, and how you measure up against any of the aforementioned.
COOL is taking chances that most other people won't. Sometimes it works. Sometimes it doesn't. It often works more than it doesn't. When it doesn't, you make no apologies for it. COOL is saying 'I tried'. Win or lose, your mission always remains the same.
COOL can be offensive, unrefined, politically incorrect. COOL can also create a sense of ease, simply by being steady in the face of chaos, or quickening the pulse in dull instances.
What has happened to COOL? People 'try' to be COOL. They try to figure out what people like and pattern themselves around it. That's not COOL. It's a circus act. They'll play themselves out because it becomes too exhausting to try to be COOL.
COOL is effortless. COOL is soulful, an inner peace and calm within that's radiated outward. COOL isn't afraid to say or do anything. The uncool is. COOL is magnetic.