Unfortunately, although this blog was slated for publication early 2016, time never permitted.
We're talking about the creative thinking behind starting, running small (or big) business ventures with little to no financial traction, making CLV (Customer Lifetime Value) based deals that incrementally help market share gains, —outpacing, outsmarting or dominate the competition. We're talking about the sweet and transformative power of critical thinking. Whatever the situation.
We're talking strategic alliances, strategic preeminence and advanced Customer Experience.Regardless the size of your organization, be you a leader, manager, executive, serious entrepreneur, artist/writer, Social Media follower, etc., if optimization, leverage, and significantly better referral generation and conversion is your quest, use, watch, and study this blog as long and often as you see fit to internalize the concepts. Also read Jay Abraham's book is Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition if you haven't.
Whether I'm doing customer advocacy, management consulting, legal consulting, technical consulting or strategic (security) consulting, agility and particularly, leverage — which I addressed in my Mark Cuban blog — is a constant.
Some uptight entrepreneurs and marketing strategists speak or think only of OPM and OPR. But Jay Abraham goes farther with the OPs: Other People's Money, Other People's Brainpower, Other People's Resources, Other People's Labor, Other People's Experience, etc. Because rigidity is a losing formula.
The winning formula is earned trust. And without that as a core component of your strategy execution — as a trusted expert and adviser — you can forget about meaningful sales, marketing or business preeminence, explained throughout this blog. All images hyperlinked with resource.I purposely started you off (above) with Jay Abraham's 'Unfinished Keynote on Reshaping Your Business' because it's slower-pace is beneficial to beginners. However things get pacy below after we explore Robert Hargrove's 7 Secrets of a Strategy of Preeminence.
The twin images directly above and below are from a webinar I've placed at the bottom of this blog. One of several I play while in transit or as I work around the house. But whatever you do, don't let anyone tell you what Jay Abraham teaches is exclusively about Real Estate or some specific niche.
His assertion that “most entrepreneurs struggle silently in their mind with the wrong question” not only resonates but is provable. Instinctively, most would agree that whatever your entrepreneurial ambitions as a determined entrepreneur, you have a shared goal with entrepreneurs the world over:Indeed most of us are trying to 500x, if not 10x that goal. Yet what I know for a fact and recently saw during a fully sponsored trip overseas on a CSO (Chief Strategy Officer) gig is every underutilized and underperforming business or organization out there, however well-funded — be they Twitter being clobbered by Facebook, or some African company struggling to go global — is beatable and replicable because they're doing everything Jay Abraham advises against.
As such, until and unless leadership decisively make a clear, concerted break with the past, no strategist can help them. Which leads us to the first distillation of Abraham's core axiom:For clarity, needless to say — because he frequently repeats it himself — insert “your” after the word change above. The fifth truism I would add?
Change, or park your ego, change your results. Which becomes clearer as you immerse yourself in the dense, pacy yet rewarding strategies below.
Let's start with The Strategy of Preeminence in depth. Download the PDF right here.
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Unless you're on the Forbes List, or are worth more than the likes of Jay Abraham — and his personal net worth is inconsequential to me — I suggest you frequently 'ingest' as much Jay Abraham insight as you humanly can, returning here or my Blog from time to time for updates.
Finally, 10 powerful strategic thinkers quotes with a Sun Tzu bonus (hyperlinked) to motivate you:
Opportunities multiply as they are seized. —孫子 (Sun Tzu)An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive business advantage. ―Jack Welch
After a business implements a strategy, competitors will react, and the firm’s strategy will need to adapt to meet the new challenges. There is no stopping point and no final battle. The competitive cycle continues on perpetually. Produce and compete or perish. —Thomas Timings Holme.
Use hyperlinked images above and below to supplement, implement and continue exploring all you've learned. And if you missed Nailing Customer Experience & Customer Satisfaction, it's worth a look.