Hosting Best Practices In Second Life Workshop - Need Your Help To Get Word Out

IQPC’s Second Life Marketing Conference on September 24th

I, Donald Schwartz, invite you to join me at IQPC’s Second Life Marketing Conference on September 24th at the Millennium Broadway Hotel, New York, NY. I will be hosting a workshop on Second Life best practices covering visual design (efficient building construction), engagement strategy (based on serious game theory), and project management titled:

Workshop D: Plan, Build and Maintain a Second Life Presence with a Flexible Developmental Strategy hosted by: Donald Schwartz, Technical Writer, Imagelink Productions.

The workshop runs from 5:15pm - 7:45pm. The full conference runs until September 26th

(see: workshop and conference details below)

You are entitled to a 30 % discount when you register using discount code: SLVENIMA (if discount still doesn't get it done, SKYPE Donald @softbnclght56)

Workshop Details

Workshop D – September 24th – 5:15pm - 7:45 pm

Plan, Build and Maintain a Second Life Presence with a Flexible Developmental Strategy

(Dinner will be served)

Creating Second Life environments that engage the residents while serving the interests of marketing your brand requires: a sense of humor, an understanding of play and a flexible developmental strategy that can adjust to rapid changes in the underlying technology. In this two and a half hour workshop, we’re going to help you get a handle on what it takes to plan, build and maintain a Second Life presence.

This workshop will teach you how to:

  • Get a grip on the lingo of virtual worlds so you can think like the natives.
  • Create “A”, “B” and “C” plans for success – prepare yourselves for falling down & getting up
  • smiling.
  • understand the game in Second Life – what’s fun and what isn’t.
  • Define sound building principles – translate the real world into what is possible in the virtual world.

Workshop Speakers:

Donald Schwartz -Host
Technical Writer


Austen Scanlan

Jon Brouchoud -Presenter
3D Experience Architect
Ink ( )

Avatar: Keystone Bouchard

Chris Carella -Presenter
Creative Director
Electric Sheep Company ( )
Satchmo Prototype

Sande Chen -Presenter
Serious Games (

The Conference

The Second-Life Revolution is here! The popularity of second life is growing at record pace and presents a world of branding and sales opportunities for companies wishing to reach its 6+ million residents.

So how do you strategically enter the SL world and leverage its power to build your brand and grow your sales in and outside of Second Life?

IQPC’s Second Life Marketing Conference will guide you to the answers to these questions by presenting you with a panel of companies that have already purchased Second Life 'real estate' and are already reaping the benefits!

Who Is Speaking???

  • Coldwell Banker
  • Cisco
  • Sundance Channel
  • American Cancer Society
  • American Apparel
  • AOL
  • H&R Block
  • Sprint
  • ING
  • Harvard Business Review
  • DELL
  • The Coca-Cola Compan y
  • Imagelink Productions
  • Clear Ink
  • The Electric Sheep Company
  • Sande Chen

This event offers continuously unfolding possibilities for imaginative marketers who want to learn how to:

  • Acquire, retain and grow entirely new customer segments
  • Build and improve brand recognition and customer interactivity
  • Get new insights into the mechanics of marketing strategies related to avatars
  • Test new products in second life
  • Monitor, analyze and utilize important customer feedback data
  • Discover people’s hidden preferences when purchasing real world products in the virtual world
  • Think through a second life marketing plan for achieving sustained consumer engagement with a brand


Register now:

Remember to use your code SLVENIMA to receive your 30% discount when registering for this exciting Conference.


Naomi Secor 212-885-2742
(mention this email to Naomi)


Go Online :

Call Tollfree: 800.882.8684


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