PHOTOMELTING

PHOTOMELTING is what I call my personal “analog photo editing software”.
An idea, born as a game, for “melt” a print, being inspired by transformation, brushstroke by brushstroke.
I paint on magazines pages, only with brushes and solvents to dissolve inks, mix colours, change shapes and transform images.

PHOTOMELTING works subtracting: there aren’t added colours, they only are removed or moved.
I like to work on adv pages that show celebrities or recognizable faces, because every adv page is the final result of a long process (make up, shooting, photo editing) that always ends with a perfect image.
This image represents the end of a cycle, and usually in this cycle the reader has only a passive role.

The challenge of PHOTOMELTING is to demonstrate that even a final product like a magazine page can still be transformed and have a new life: under a famous face there are many other unknown faces and it’s possible to dig the ink and discover their new “anima”.

More info at: http://www.exgiovane.com/en/photomelting

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