The Now: The largest interactive public art installation in NYC

Event Details

The Now: The largest interactive public art installation in NYC

Time: October 25, 2018 to November 24, 2018
Location: Port Authority Bus Terminal
Street: South West corner of 42nd Street with 8th Ave
City/Town: New York,
Website or Map: https://www.laiacabreraco.com…
Event Type: public, art
Latest Activity: Oct 24

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Event Description

The Now, the first featured art presentation at Coolture Impact, the largest interactive public art platform on the windows of the Port Authority Bus Terminal in Times Square, offers a journey into magical worlds, intertwining reality and fantasy, opening doors to hidden places and participatory environments. The Now explores transitory spaces and unseen parallel realities, in a cinematic voyage to visually striking realms, live painting, and animated characters with evolving narratives. Visitors are invited to walk, move and unravel the different storylines.

The Now was created by filmmakers and video artists Laia Cabrera and Isabelle Duverger (Laia Cabrera & Co) through video art, animation, video mapping and interactivity. Interactivity is provided by designers Lorne Covington and Bill Saiff (NoirFlux) and immersive experience developer Karan Parikh.

About Coolture Impact

At the edge of new digital frontiers, Coolture Impact is an incubator that explores and exploits new technologies, art content and social interaction. It creates a new paradigm in storytelling, where digital art is activated by, and exposed to, a large audience. Viewers are invited to experience and interact with art in a personal and exciting way to become an intrinsic part of the soulful artworks of our talented, featured artists.

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