"The Now - Holiday Special" - World's Largest video interactive public art installation

Event Details

"The Now - Holiday Special" - World's Largest video interactive public art installation

Time: December 22, 2018 to January 15, 2019
Location: Coolture Impact
Street: W 42 St & 8 Av
City/Town: New York
Website or Map: http://laiacabreraco.com/then…
Phone: 6468693720
Event Type: public, art
Organized By: Coolture Impact
Latest Activity: Dec 22, 2018

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Event Description

The Now - Holiday Special

December 17, 2108 to January 16, 2019 (Running 24/7)

Created by talented filmmakers and video artists Laia Cabrera and Isabelle Duverger, with interactivity by NoirFlux and Karan Parikh, at COOLTURE IMPACT


The Now - Holiday Special offers a journey into magical worlds, intertwining reality and fantasy, opening doors to hidden places and participatory environments, with a holiday Twist. The Now explores transitory spaces and unseen parallel realities, in a cinematic voyage to visually striking realms, live painting, and animated characters with evolving narratives. Visitors are invited to wave, move and unravel the different storylines.


Artist Statement:
"In this peculiar place of transit, where people come and go in a rush, we wanted to create an interactive piece that would allow them to stop, explore and travel to different magical, poetic and imaginary places, and while interacting with the piece, allow the audience to interact with each other, be in the present.
As a result, we tried to allow new technology to be as accessible as possible. This installation is unique and was created specifically with a combination of complex technologies, but with the desire of making it as seamless and approachable to anyone who interacts with it.
As we created the piece, we thought of where it was presented, and of course, being a transportation hub, we though of transporting people to imaginary world, opening doors of a Subway, an Electric Bus and a 1920’s train who wouldn't breath out smoke but butterflies, our personal winks to Climate Change and our concern about it.
The piece is intended as to be as immersive and imaginative as possible, surrounded by all the flat screens of Times Square, and an attempt to contribute with public art in a over-saturated place of advertising." — Laia Cabrera & Isabelle Duverger


More infos: laiacabreraco.com/thenow & cooltureimpact.com


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